Media Launch Accelerator
Professional publicity for brands, businesses, creators and entertainment projects.
Featured Talent
Alvin Quah
A voice driven by purpose and connection
Alvin Quah is a dynamic culinary storyteller and media personality.
Bringing together decades of experience across television, communication, and high-pressure professional environments, Alvin blends culture, creativity, and authenticity in a way that redefines modern food and lifestyle storytelling.
With a natural ability to connect with audiences and translate heritage into compelling on-screen moments, he is helping reshape how culinary narratives are shared and experienced.
It will be more connected, more human, and more meaningful.
Latest News from MistaPR
Mista PR Talent Shines on Everyday Gourmet
This incredible opportunity not only showcased Keyma’s culinary artistry but also highlights the power of strategic talent management and PR.
At Mista PR, we’re all about turning vision into reality and helping our talent reach new heights.
Stay tuned for more exciting projects, and don’t forget to check out Keyma’s delicious segment!
Everyday Gourmet Special Guest
WE'RE COOKING UP A TREAT!! Looking forward to announcing the special guest appearance of one of our MasterChef talents for Season 14 of @everydaygourmettv with @justineschofield Stay tuned to find out who! 🍴🥄🔪🍽️ Instagram: @mista_pr
The KING of AGENTS
Exciting new TV series from the creative mind of Mista PR. All new and original UK Reality TV series created by Matt Leigh / Mista PR in collaboration with Australian Production Partner WTFN Entertainment/via fred. Distribution is now In-Development. This has been a...
All New Original TV from Matt Leigh (aka Mista PR)
Like most starting in the industry, it has been a hard slog to get to where I am today, and that’s putting it mildly! But, after years of persistence, adapting to the changes in the TV Format space and a good healthy dose of tenacity, not only do I have one of my...
TV Series Development Partnership
Mista PR is proud to announce we are working in collaboration with the amazing team/crew at WTFN Entertainment on the development of our original TV Format content.
Website: https://wtfn.com/
Bison Hump Day 🙂
Seasoned news anchor Molly Hendrickson can’t control her laughter over this seemingly innocent news story…the results are..well hilarious!
The Making of Intimate Britney Spears Australia
About Mista PR
Helping Creators, Brands & Entertainment Professionals Turn Ideas Into Opportunities
Mista PR works across television, media, publicity and creator strategy to help transform ideas into commercially viable projects.
From television format development and entertainment publicity to brand partnerships and creator positioning, the focus is on helping clients move from concept to execution with clarity, credibility and strategic direction.
Matthew Leigh (Mista PR)
Matthew Leigh is an entertainment and media professional with more than 20 years of experience across public relations, television development, talent management and campaign strategy.
He has worked across a wide range of entertainment and media environments, supporting creators, talent, brands and production teams through publicity, content development and strategic communications.
His work has spanned television, digital media, influencer campaigns and entertainment publicity, with a strong focus on helping ideas become structured, pitch-ready and commercially positioned for industry consideration.
Industry Experience
Matthew’s career has included work and collaboration across areas such as:
• Television format development
• Entertainment publicity and media strategy
• Brand partnerships and creator campaigns
• Talent and personal brand development
• Broadcast and media campaign support
• Influencer and digital content strategy
This experience has been shaped through work involving industry environments such as television production companies, media outlets and entertainment-focused campaigns across Australia and international markets.
Approach
Mista PR is built on a practical, commercially focused approach to media and entertainment strategy.
Rather than one-size-fits-all publicity, each project is approached with attention to positioning, audience, timing and market relevance.
The goal is not just visibility, but meaningful opportunity whether that is media attention, industry engagement, or commercial collaboration.
Selected Experience
Matthew has contributed to projects and campaigns across entertainment, media and talent, including work involving:
• Television development projects
• Entertainment publicity campaigns
• Brand and influencer collaborations
• Live entertainment and media events
• High-profile talent and creative teams
This includes involvement across projects associated with organisations and talent such as:
SBS, WTFN, Anastacia, and the Australian Open, among others.
Contact
If you’re developing a television concept, launching a project, or looking to grow your presence in the media and entertainment space, Mista PR offers strategic guidance tailored to your goals.
Get in touch to discuss your project and explore the next steps.
